Keep pulling the thread on Yana Welinder.
Amplitude's leadership recently banned "decisions by committee" to empower product managers and engineers to ship products faster.
Amplitude acquired multiple startups simultaneously as a strategic move to bring in AI talent and instill a faster, "AI-native" culture throughout the organization.
Amplitude has integrated technology from its acquisition of Craftful to launch a new product called "Amplitude AI Feedback," which combines qualitative user feedback with quantitative product analytics.
Within Amplitude, users of AI Feedback can create a user cohort directly from a qualitative feedback theme to analyze their quantitative behavior, view session replays, or target them with follow-up surveys.
Amplitude acquired Yana Welinder's startup, Faffle, for both its product and its team.
A new generation of AI-native companies, including Cursor, OpenAI, and Anthropic, are strategically trying to keep headcount as low as possible while empowering all employees with AI tools.
OpenAI successfully launches features as minimum viable products (MVPs) and then iterates on them quickly based on user feedback.
OpenAI is able to ship "fast follow" updates to its products, often on the same or next day, in response to user feedback on new features.
Yana Welinder's team at Amplitude used OpenAI's Sora to create videos for the marketing collateral of their "AI Feedback" product launch.
Marketing videos created with OpenAI's Sora for an Amplitude product launch achieved a video completion rate of over 50% on Twitter.
Amplitude created a marketing video using Sora that depicted Yana Welinder at a cemetery leaving flowers on a tombstone for "NPS" (Net Promoter Score) to promote their new user feedback product.
In Yana Welinder's experience, prompts generated by GPT-5 are workable but still perform a step worse than human-written prompts.