Keep pulling the thread on Bobbi Brown.
When Bobbi Brown sold her first company, Bobbi Brown Cosmetics, to Estée Lauder, she also sold the rights to use her own name for future business ventures.
Bobbi Brown timed the launch of her new company, Jones Road Beauty, to coincide with the exact day her 25-year non-compete agreement with Estée Lauder expired in 2020.
Bobbi Brown signed a 25-year non-compete agreement with Estée Lauder when she sold her first company at approximately 34 years old.
Approximately 85% of Jones Road Beauty's business is direct-to-consumer through its own website.
At the time Estée Lauder approached for an acquisition, Bobbi Brown Cosmetics was the number one selling line in Neiman Marcus and Bergdorf Goodman, outperforming Estée Lauder's own brand in those stores.
Bobbi Brown states that she was fired from Estée Lauder due to growing friction with new leadership after Leonard Lauder became less involved.
Bobbi Brown launched her second company, Jones Road Beauty, in 2020.
Bobbi Brown believes she revolutionized the cosmetics industry by creating and popularizing natural-looking makeup.
The target audience for Jones Road Beauty is women in their 30s through their 70s.
Bobbi Brown believes social media influencers are a primary driver of beauty product sales.
Jones Road Beauty has expanded its physical retail footprint to 10 or 11 of its own stores and has a partnership with the Liberty department store in London.
Jones Road Beauty maintains lower product prices by using simple packaging, which allows for investment in high-quality formulas.