Keep pulling the thread on Kenny Beauchamp.
Enjoy Basketball entered into a partnership with NBC in late 2023.
Enjoy Basketball's primary strategic goal is to renew and expand its deal with NBC to become the network's leading production company.
Kenny Beauchamp's second YouTube paycheck was triple the amount he was making at his previous job in a vitamin shop.
Kenny Beauchamp attributes part of his early success to timing his full-time content creation career with a significant advertising boom on YouTube around 2017.
A major event in YouTube's history known as the "Adpocalypse" occurred when a prominent creator's controversial actions caused many large brands to pull their advertising from the platform.
During YouTube's "Adpocalypse," Kenny Beauchamp's ad revenue dropped to one-third of its previous level for the same number of views.
Kenny Beauchamp partnered with Cody and Cole Hawk from the management group Up No for Management after his YouTube channel experienced rapid growth.
Up No for Management differentiated itself from other management groups by presenting Kenny Beauchamp with a five-year plan to build a larger brand, which became Enjoy Basketball.
The Enjoy Basketball media brand has expanded to include a podcast network with four shows and two social media shows.
Prior to its deal with NBC, Enjoy Basketball had a partnership with Omaha Productions and ESPN to produce a show twice a week.
Enjoy Basketball developed a TikTok show called "Wag Talk," which features wives and girlfriends of NBA players.
The first episode of Enjoy Basketball's show "Wag Talk" received approximately 5 million views on TikTok.