eXp Realty, a large real estate brokerage, is empowering hundreds of non-technical employees to build production-grade software using the AI-powered platform Lovable, a practice they call "Vibe Coding."
This strategy has yielded significant business results, including millions of dollars in SaaS savings, a dramatic increase in Net Promoter Score (NPS) from the 20s to the 80s for international operations, and the ability to rapidly solve critical business needs.
The company's CEO, Glenn Sanford, is a key champion, personally building 70% of a new internal social network to replace tools like Meta Workplace and Slack.
eXp has inverted its "build versus buy" calculation, now favoring building custom solutions in-house due to the speed and quality enabled by the new platform, all managed by a centralized review and governance process.
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Concerns Raised
Managing security and governance for a large volume of citizen-developed applications
Bridging the gap between the current organizational structure and a future, more agile AI-first model
Opportunities Identified
Massive SaaS cost savings by replacing third-party tools with custom-built applications
Significant improvement in agent satisfaction and Net Promoter Score (NPS)
Rapidly building and deploying custom solutions for niche business problems that would otherwise go unaddressed
Complete organizational reinvention to become a more efficient, AI-first company