The global trade landscape is shifting from a rules-based, harmonized system to one of unilateral, protectionist policies driven by geopolitical competition, particularly between the US/EU and China.
This shift compels businesses and governments to achieve deep, multi-tier visibility into their supply chains to manage geopolitical risks, ensure compliance with new regulations (e.g., UFLPA, CBAM), and maintain operational resilience.
Altana is building an AI-powered, federated platform to create a shared, dynamic map of global supply chains, enabling a new paradigm of 'trusted trade' through concepts like a 'product passport'.
China is strategically deploying its own digital trade infrastructure, like the LogInk data-harvesting platform, to gain economic and intelligence advantages, creating a digital divide and a need for a trusted alternative.
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Concerns Raised
China's strategic deployment of its LogInk platform to harvest global trade data for economic and military advantage.
The rise of unilateral, protectionist trade policies and data sovereignty concerns fragmenting the global economy.
The extreme complexity of modern supply chains (e.g., Tier 9, 10, 11) presents a significant technical challenge to achieving full visibility.
Opportunities Identified
Using AI and federated data models to create a shared, trusted map of global supply chains without centralizing sensitive data.
Developing a 'product passport' system to create a new digital standard for trade, analogous to the physical shipping container, increasing efficiency and compliance.
Shifting customs enforcement from a transactional, at-the-border process to a continuous, pre-cleared system based on value chain visibility.