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According to Faire's 2026 forecast, a major consumer trend is 'shopping with intention,' where consumers want their purchases to reflect their personal values and identity.
A key trend identified in Faire's 2026 forecast is the rise of book-inspired merchandise, such as themed journals and book totes.
Faire's 2026 forecast predicts a 'Fanfare' trend, with increased demand for sports-related apparel driven by events like the Winter Olympics and the World Cup.
Data from Faire shows that searches for 'track jacket' have increased by 150%.
The Faire 2026 forecast identifies 'Maximalism' as a significant trend in home and fashion, characterized by a 'more is more' aesthetic and bold patterns like zebra print.
Faire's 2026 forecast highlights a 'Witching Hour' trend, noting a 113% increase in searches for products such as tarot cards, astrology-themed items, and incense.