Keep pulling the thread on Megan Murphy.
FAIR's 2026 forecast predicts that consumers will increasingly shift away from big-box stores to support local and small businesses that offer curated products.
FAIR's 2026 forecast identifies a 'Well-Read' trend, supported by a 100% increase in consumer searches for literature and paperbacks.
FAIR's 2026 forecast predicts a 'Fanfare' trend driven by events like the Winter Olympics and World Cup, with searches for small medals having increased by 150%.
FAIR's 2026 forecast predicts a 'Witching Hour' trend, with a 113% increase in consumer searches for 'magic' driving demand for mystical products like tarot cards and astrology-based items.