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The 'Live at Abbot Kinney' store will function as a studio to live-stream shopping and brand content to customers across North America and globally.
Beauty Counter is opening a new store on Abbot Kinney in Los Angeles during the COVID-19 pandemic.
Beauty Counter's strategy is to be as disruptive in its product distribution model as it has been in its clean product formulation.
The founder of Beauty Counter believes the future of e-commerce involves consumers interacting directly with brands through live, entertaining shopping experiences from anywhere.
Beauty Counter has observed a shift in consumer behavior towards wanting digital interactions and a direct connection with brands from the safety of their homes.
The founder of Beauty Counter predicts that the future of retail and e-commerce will be defined by community, intimacy, and direct dialogue between brands and consumers.
The founder of Beauty Counter has observed a consumer trend towards prioritizing skin care, health, and the integrity of ingredients in beauty products.
Beauty Counter's strategy for the 'Live at Abbot Kinney' store was inspired by observing its digital influencers successfully building intimate, geographically-unbound relationships with clients.
A core part of Beauty Counter's mission is to advocate for legislative reform to promote a healthier and safer future in the consumer products industry.
Beauty Counter uses its brand platform to mobilize its customer community to participate in political advocacy for stricter health and safety regulations.