freight market is in its longest-ever recession (3.5 years as of early 2026), but it is at an inflection point with rates poised to rise.
The primary driver for rate increases in H1 2026 will be supply-side contraction, caused by carrier bankruptcies, rising operating costs (insurance, equipment, theft), and increased carrier discipline in rejecting unprofitable freight.
While overall economic demand remains depressed, stabilizing factors like permanent tax cuts and potential Fed interest rate cuts could provide a modest lift.
The market is experiencing a divergence, with the open deck segment (driven by tech and energy) showing significant strength, which is expected to have positive ripple effects on the weaker van truckload market.
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Concerns Raised
Continued depressed consumer demand and a fatigued consumer base.