Keep pulling the thread on Rahul Vohra.
Elliot Schmuckler, former LinkedIn Head of Growth, believes the key to virality is unmeasurable word-of-mouth rather than in-product viral mechanics.
To increase product velocity, Superhuman CEO Rahul Vora hired a President and restructured his role to reduce his direct reports from eight to two.
After hiring a President, Superhuman CEO Rahul Vora increased the time he spends on product, design, technology, and marketing from 6-7% to 60-70% of his week.
In its early years, Superhuman required every new user to go through a one-on-one concierge onboarding, scaling this operation to a team of about 20 people at its peak.
Sean Ellis found that the fastest-growing companies almost always had more than 40% of users who would be "very disappointed" if they could no longer use the product.
To increase product-market fit, Superhuman's strategy is to ignore feedback from "not disappointed" users and focus on converting "somewhat disappointed" users who already appreciate the product's core benefit.
Superhuman determined its $30 per month price point using the Van Westendorp price sensitivity meter, specifically targeting the median price at which users would consider the product "starting to get expensive."
An internal case study by a major consulting firm found that Superhuman saves its partners 3.3 hours per person per week, a level of time savings they had only seen with ChatGPT.
The Fundrise Flagship Real Estate Fund holds $1.1 billion worth of institutional-caliber real estate.
Rahul Vora's previous company, Reportive, was the first Gmail extension to scale to millions of users and was ultimately acquired by LinkedIn.
Prior to its acquisition by LinkedIn, Reportive had attracted most of LinkedIn's daily active users onto its free application.
According to former LinkedIn Head of Growth Elliot Schmuckler, no application has ever sustained a viral factor greater than 1.0 for a significant period of time.