Keep pulling the thread on Adam Foroughi.
Adam Foroughi's total compensation in 2023 was $83 million, making him the eighth highest-paid CEO in America.
In 2022, AppLovin's market capitalization fell by approximately 92% to just under $4 billion.
Adam Foroughi's 2023 compensation package was structured so that he would only get paid if AppLovin's stock price, which was at $9, recovered to a first threshold of approximately $38 to $40 per share.
In 2022, AppLovin made the strategic decision to completely rebuild its core advertising technology, replacing its older machine learning system with a modern recommendation system.
AppLovin launched its new advertising model, Axon 2, in April of 2023.
AppLovin reduced staff by 40-50% in most departments during a year when the company was growing at near triple-digit rates.
AppLovin's core business is reaching an EBITDA per employee of over $10 million.
AppLovin changed its compensation policy to grant equity only to the top 10-15% of its employees, with the rest receiving cash compensation and access to an ESPP.
AppLovin's Rule of 40 metric in the last quarter was approximately 150.
In its most recent quarter, AppLovin grew approximately 70% year-over-year and had 84% EBITDA margins.
A year ago, the investment scale on AppLovin's platform was at an $11 billion run rate.
The successful AppLovin stock buyback was structured to specifically purchase shares from existing investors who needed to sell, rather than buying from the open market.