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Student Spotlight: Aaron Payne, Data Analyst, Sonic AI
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Student Spotlight: Aaron Payne, Data Analyst
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May 1, 2026
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25:49
Interview
Student Spotlight: Aaron Payne, Data Analyst
From
Data Skeptic
Aaron Payne
(Senior Insights Analyst, Chick-fil-A & MBA Student, Georgia Tech, guest)
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Executive Summary
Aaron Payne, a Senior Insights Analyst at Chick-fil-A and Georgia Tech MBA student, discusses a real-world business analytics practicum project.
The project involved developing an interpretable, ensemble forecasting model (SARIMAX and XGBoost) for Confama, a Colombian social services company, to predict demand for its services.
The model incorporated external economic variables and an indicator for the COVID-19 pandemic to handle volatility, significantly improving upon the client's existing ARIMA model.
The conversation highlights the application of data science for social good and how companies like Chick-fil-A strategically use analytics for operational excellence to fund customer-centric initiatives.
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Processed May 4, 2026
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