Keep pulling the thread on Aaron Payne.
Chick-fil-A has a corporate aspiration to become one of the most caring companies in the world by 2030.
The data science team at Confama required that the new forecasting model be interpretable and not a 'black box' solution.
The Georgia Tech student team developed an ensemble forecasting model for Confama that combined a SARIMAX model with an XGBoost machine learning model.
Chick-fil-A's business strategy is to use data analytics for operational excellence and then reinvest cost savings to enhance customer experience rather than retain them as profit.
The forecasting model for Confama included an indicator variable for the COVID-19 pandemic to account for future large-scale economic disruptions, as such events are common in Colombia.
Aaron Payne believes agentic AI is an emerging technology that is already here and will be increasingly implemented into business workflows.
Chick-fil-A internally rebrands data analytics as 'insights' and data science as 'decision science' to emphasize the focus on creating actionable plans from data.
As part of a business analytics practicum at Georgia Tech, a student team developed an improved population forecasting model for Confama, a social services company in Colombia.