Keep pulling the thread on Dana White.
Dana White and his partners purchased the UFC for approximately $2 million when it was close to bankruptcy.
To get on television, the UFC offered to pay for the entire production cost of "The Ultimate Fighter" for Spike TV, removing all financial risk for the network.
The UFC's owners made a final $10 million investment to self-fund the production of "The Ultimate Fighter," with the understanding that the business would fail if the show was not a success.
Spike TV executives negotiated a renewal deal for "The Ultimate Fighter" with the UFC on a napkin in an alley immediately following the finale fight between Stephan Bonnar and Forrest Griffin.
Following a contentious negotiation with a CBS Viacom executive, the UFC moved its media rights from Spike TV to Fox.
The Power Slap league has been profitable since its first event.
Dana White's goal is to build the biggest combat sports company that will ever exist over the next 10 years.
The UFC was sold in 2016 for $4.025 billion at a time when it did not have a TV deal in place.
The UFC's media rights deal with ESPN was valued at $3 billion.
The UFC's current media rights deal with Paramount is valued at $7.7 billion over seven years.
During the COVID-19 pandemic, Bob Iger of ESPN assured the UFC they would be paid their full contract value regardless of whether they held any events.
During the COVID-19 pandemic, the UFC established a secure "bubble" on Yas Island in Abu Dhabi to continue holding events.