Keep pulling the thread on Franz Paasche.
At Verizon, the AI transformation strategy is led by the CEO, who has communicated to all employees that they must become familiar and expert in AI.
Verizon's corporate affairs team is implementing the company's AI transformation through a partnership initiative with its HR, legal, business unit, and technology teams.
Franz Paasche believes that for AI transformation to succeed at Verizon, the entire leadership team must take on the responsibility, not just the CEO.
Verizon's brand strategy for 2026 is centered on building trust with the goal of becoming the most trusted brand for its customers.