Keep pulling the thread on Daniel Heaf.
Bath & Body Works' digital revenue is currently falling.
Bath & Body Works began selling products on Amazon on February 20th.
Bath & Body Works is the number one market share leader in North America across its three core categories: body care, home fragrance, and soap & sanitizers.
Bath & Body Works produces four of the top ten best-selling fragrances in America when ranked by dollar value.
Despite being the market leader, Bath & Body Works is losing market share in its core categories because the overall market is growing faster than the company.
Bath & Body Works operates approximately 2,500 stores around the world.
Three-quarters of Bath & Body Works' revenue is generated from its physical stores.
Daniel Heaf believes Bath & Body Works' large physical store footprint of 2,500 locations serves as a competitive moat.
Historically, the Bath & Body Works website functioned primarily as a replenishment catalog for existing store customers rather than a tool for new customer acquisition.
Bath & Body Works has no plans to stop selling on Amazon after it improves its own direct-to-consumer website.
The widest selection of Bath & Body Works products will always be available exclusively through its own channels, not on platforms like Amazon.
Product SKUs that have underperformed in Bath & Body Works' physical stores are outperforming on the Amazon platform.