Keep pulling the thread on Brooks Tingle.
John Hancock's Vitality program began engaging customers with wearable devices 11 years ago to provide incentives for healthier living.
There is currently $22 trillion of life insurance in force in the United States.
John Hancock intends to use AI to deliver hyper-personalized health recommendations and behavioral nudges to its insurance customers.
The John Hancock Vitality program's rewards system is currently only customized for customers with diabetes or those over the age of 80.
John Hancock plans to enhance its Vitality program to offer personalized incentives tailored to an individual's specific health challenges, such as providing larger rewards for improving sleep scores.