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Fulwell Entertainment Co-CEO Maverick Carter at Semafor World Economy, Sonic AI
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Semafor World Economy Summit 2026
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Fulwell Entertainment Co-CEO Maverick Carter at Semafor World Economy
Semafor World Economy Summit 2026
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May 1, 2026
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14:04
Conference
Interview
Fulwell Entertainment Co-CEO Maverick Carter at Semafor World Economy
From
Semafor World Economy Summit 2026
· 2026
Maverick Carter
(Co-CEO, Fulwell Entertainment, guest)
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Executive Summary
Maverick Carter, co-CEO of Fulwell Entertainment, discusses the strategic merger of his company, Spring Hill, with Fulwell, combining digital content expertise with world-class live event production capabilities (e.g., the Grammys, 2028 Olympics).
Carter analyzes the NBA's future, arguing that while basketball is globally popular, the league must innovate its product and business model to create higher-stakes content that can capture and retain the attention of younger audiences.
He highlights the rise of global basketball leagues, such as the emerging 'Project B,' which aims to create a truly international product modeled after F1, posing a potential challenge to the NBA's expansion into established European markets.
The conversation details the evolution of the business partnership between Carter and LeBron James, from securing a historic lifetime Nike deal to building a media empire poised for continued growth after James's playing career.
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Processed May 10, 2026
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