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Versant CEO Mark Lazarus at Semafor World Economy, Sonic AI
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Semafor World Economy Summit 2026
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Versant CEO Mark Lazarus at Semafor World Economy
Semafor World Economy Summit 2026
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May 1, 2026
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18:52
Conference
Interview
Versant CEO Mark Lazarus at Semafor World Economy
From
Semafor World Economy Summit 2026
· 2026
Mark Lazarus
(CEO, Versant, guest)
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Executive Summary
Versant, a media company spun off from Comcast/NBCU, is navigating the systemic decline of pay television, which currently accounts for 80% of its revenue.
The company's core strategy is to transform its revenue mix to 50% from pay-TV and 50% from non-pay-TV sources like direct-to-consumer, digital, and transactional businesses.
Versant's diversified golf business, which has already achieved this 50/50 revenue split, serves as the 'model home' for transforming its other verticals (news, business, entertainment).
The company is actively exploring inorganic growth by acquiring digital-native media assets to accelerate its transition and gain scale in its key verticals.
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Navigating the Linear to Digital Transition
The 'Model Home' Strategy for Diversification
12
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Processed May 10, 2026
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