Keep pulling the thread on Mark Smucker.
The Uncrustables brand is projected to become a billion-dollar brand by the end of the current fiscal year.
Café Bustelo is The J.M. Smucker Company's fastest-growing coffee brand and is expected to reach $500 million in sales this year.
The J.M. Smucker Company ultimately exited the dog food business entirely to refocus its pet strategy.
After exiting the dog food business, The J.M. Smucker Company doubled its margins in its remaining pet businesses, dog snacks and cat food.
The J.M. Smucker Company replaced the Jif slogan "Choosy moms choose Jif" after consumer research indicated it alienated some consumers, such as single fathers.
The J.M. Smucker Company partnered with rapper Ludacris for a Jif advertising campaign as part of a strategy to make the brand more relevant in modern culture.
The Folgers brand has maintained its number one market position and has grown sales over the last few years due to modernizing advertising campaigns.
The Canadian business The J.M. Smucker Company acquired from International Multifoods had approximately $400 million in revenue.
The J.M. Smucker Company's Canadian division outsourced its sales team of about 50 people to a broker model.
It took The J.M. Smucker Company approximately 10 years to develop the manufacturing process to produce Uncrustables at scale.
The J.M. Smucker Company currently operates three manufacturing plants dedicated to producing Uncrustables.
The J.M. Smucker Company's strategic decision to increase its scale in the dog food category was a mistake.