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MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman | Bloomberg Business of Sports, Sonic AI
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MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman | Bloomberg Business of Sports
Bloomberg Business of Sports
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May 15, 2026
•
38:57
Interview
MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman | Bloomberg Business of Sports
From
Bloomberg Business of Sports
Michael Barr
(Bloomberg news analyst and reporter)
•
Vanessa Perdomo
(Host)
•
Randall Williams
(sports reporter)
•
Mariano Rivera
(Guest)
•
Larry Freedman
(Guest)
•
Tom Glick
(Guest)
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Executive Summary
Investment firm KKR, through Hometown Soccer Holdings, is making a significant investment to expand Major League Soccer's development league, MLS Next Pro, by adding 20-25 new clubs in underserved U.S.
The upcoming 2026 FIFA World Cup is viewed as a pivotal moment for soccer in the U.S., with host cities like Los Angeles projecting over $500 million in economic impact and using the event to grow the domestic fan base.
MLS clubs like LAFC are strategically planning to leverage the World Cup by highlighting their players participating in the tournament to convert fans of international leagues (e.g., Liga MX) into MLS followers.
Retired New York Yankees legend Mariano Rivera is launching a new hot sauce brand, "Mo's Heat," demonstrating the trend of athletes leveraging their personal brand and heritage into post-career business ventures.
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Processed May 15, 2026
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