Orange is not developing foundational AI but is a sophisticated user and integrator of the technology. The company applies AI for practical gains in customer service assistants, sales journey analysis, and managing the complexity of network security, demonstrating how a non-tech-native incumbent can leverage AI for efficiency.
A core focus is shifting Orange's culture from one where 'applying the process' was the measure of success to one that values speed, experimentation, and learning from failure. Heydemann is championing new values like 'bold' and encouraging teams to challenge outdated processes to foster agility and a 'winning mindset'.
Heydemann argues that the fragmented regulatory environment across Europe is a major strategic handicap. It prevents Orange from achieving true scale by making it impossible to simply 'copy-paste' a successful service from one country to another, hindering competitiveness in a capital-intensive industry.
Drawing on her experience as a board member, Heydemann fosters a direct and transparent relationship with her board and investors. She actively works to dispel myths, such as those surrounding the French government's 23% stake, to provide clarity on the company's strategic direction and operational freedom.
Keep pulling the thread on Christel Heydemann.