Keep pulling the thread on Anne Crady Weiss.
Hatch is launching a new product for adults called the Hatch Sleep Clock.
The Hatch Sleep Clock features contactless sleep tracking technology built into the device, eliminating the need for users to wear or charge a separate sensor.
Hatch has 7 million devices in the market.
Hatch provides all user sleep tracking data for free with the purchase of a device, believing that users own their personal data.
Hatch products are currently in one out of every three homes with babies and children in its market.
The Hatch Sleep Clock is a sleep tracker designed to help users go to bed, rather than providing a sleep score or stress level.
The CDC declared a sleep epidemic in 2014, and the problem has worsened since then.
Hatch positions its products as an "antidote to the attention economy," aiming to help users disconnect from technology that competes for their attention.
Hatch's content library offers 2,500 screen-free, ad-free, and science-backed sounds, including an original podcast called "The Nightly".
The Hatch Sleep Clock provides feedback that correlates the content a user listens to with their sleep quality, such as improved REM sleep, to help optimize their routine.
According to scientific findings, listening to distracting content like spoken word or music helps people fall asleep and stay asleep more easily.
Hatch designs its bedroom products to be screen-free and without microphones or cameras to protect user privacy.