Keep pulling the thread on Shawn Johnson & Andrew East.
Andrew East is launching a fund to allow other content creators to invest in the companies they promote.
The YouTube channel of Shawn Johnson and Andrew East has accumulated over 735 billion lifetime views.
Shawn Johnson and Andrew East have a combined following of 12.5 million followers across their social media platforms.
The Family Made media network includes 16 podcasts.
The Family Made media network produced approximately 900 videos in the last year.
Family Made expanded its business to offer its production team and systems to other content creators, addressing what co-founder Andrew East identified as a common hurdle of creators being unable to effectively hire and delegate creative work.
Andrew East believes he and Shawn Johnson should have shut down their coffee business six months earlier, citing it as a leadership lesson in making difficult decisions without delay.
Early in their content creation career, Shawn Johnson and Andrew East made a strategic decision to avoid producing gymnastics videos, despite it being the top-performing genre on YouTube at the time, which they believe negatively impacted their short-term growth.
Shawn Johnson and Andrew East provide coaching on content creation to Fortune 500 companies.
When starting their content creation business, Shawn Johnson and Andrew East sent outreach notes to the top 200 YouTubers to seek collaboration and advice.
According to David, Taco Bell's initial breakfast launch strategy failed because it was positioned as an 'exciting' and jarring morning experience, which was contrary to consumer preference for a gentle start to the day.
David states that Taco Bell learned from its initial breakfast failure that it needed to offer unique versions of familiar breakfast items like eggs, pancakes, and muffins, rather than overly novel products.