The episode details how the 1994 World Cup was strategically positioned as a 'big event' to attract a broad American audience beyond core soccer fans. This success, which set attendance and financial records, was a direct precondition from FIFA for establishing a domestic professional league, leading to the founding of MLS by figures like Lamar Hunt, Phil Anschutz, and Bob Kraft.
While Mexico is a 'soccer-mad' country preparing to host for a record third time, its 2026 experience is complicated. Fans face ticket prices comparable to a car or mortgage down payment, and frustration has grown over last-minute public works, logistical disruptions, and the perception of being a junior partner with only 13 of 104 matches.
The conversation emphasizes a significant generational shift in soccer's popularity in the U.S. Once a niche sport, it is now cited as the third most popular, with a passionate, knowledgeable, and diverse fanbase. This growth is reflected in MLS's strong attendance figures and the high expectations placed on the national team.
The tournament's expansion to 48 teams and 104 matches creates new dynamics. It offers a global stage for debutant nations, creating compelling underdog stories for broadcasters. For the U.S. team, the home-field advantage and a favorable group stage draw create unprecedented expectations for a deep tournament run.
Keep pulling the thread on Phil Anschutz.