Keep pulling the thread on Joon Sung Park.
Agents in the Smallville simulation demonstrated emergent social behaviors, such as independently organizing a Valentine's Day party.
Simile demonstrated that its simulation architecture can predict human behaviors with 85% of the accuracy that people replicate their own behavior.
Simile is training a foundation model of human behavior using a large repository of data from randomized controlled trials (RCTs) with the goal of being able to predict the results of any RCT.
Simile's simulations can model second-order impacts of business decisions, such as how launching an electric vehicle affects the market perception of a company's non-electric vehicles.
The Smallville project at Stanford University was an experiment to create a simulated society populated by generative agents.
The Smallville simulation consisted of a virtual town with 25 generative agents, each equipped with memory, planning, and reflection capabilities.
In 2022, a research project called Social Simulacra was developed as a precursor to the generative agents paper, using models to simulate an entire subreddit.
Joon Sung Park believes the ability of current large language models to simulate human behavior has plateaued because they are optimized for rationality, whereas humans are often irrational.
Simile's co-founders are Joon Sung Park, Percy Liang, and Michael Bernstein, all from Stanford University.
CVS has been a partner with Simile for nearly six months, with the primary buyer being the Senior VP leading human insights.
Simile has a strategic partnership with Gallup to source real-world human data for grounding its simulations.
Simile is in discussions with customers like CVS to use their in-house data from 90 million customers to create augmented, fine-tuned simulation models.