Nic Aldrich

Vice President of Marketing, Ortholine · Person

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Episodes

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Nic Aldrich — Vice President of Marketing, Ortholine. Tracked across 13 mentions in podcasts and expert conversations analyzed by Sonic.

What Nic Aldrich has said

Nic Aldrich states that large capital equipment in orthopedics, such as big box navigation or robotics, often comes with a price tag ranging from several hundred thousand dollars to half a million dollars.

neutral·Nic Aldrich

Nic Aldrich believes that while orthopedic robotics have been in the market for over 10 years and advanced care, they have also introduced economic issues and time/throughput challenges.

mixed·Nic Aldrich

According to Nic Aldrich, Medicare policy is driving an increasing number of hip and knee procedures into Ambulatory Surgery Centers (ASCs).

neutral·Nic Aldrich

Expert perspectiveNic AldrichJun 25

Nic Aldrich believes that while orthopedic robotics have been in the market for over 10 years and advanced care, they have also introduced economic issues and time/throughput challenges.

Expert perspectiveNic AldrichJun 25

According to Nic Aldrich, Medicare policy is driving an increasing number of hip and knee procedures into Ambulatory Surgery Centers (ASCs).

Expert perspectiveNic AldrichJun 25

Nic Aldrich is the Vice President of Marketing at Ortholine.

Expert perspectiveSaulJun 25

One of Ortholine's biggest challenges is scaling its organization to capitalize on the market trends of technology adoption and the movement of procedures to surgery centers.

Official sourceNic AldrichJun 25

Ortholine provides handheld navigation technologies for total hip, total knee, partial knee, and ligament balancing in the revision space.

Official sourceNic AldrichJun 25

Ortholine is a small company with approximately 130 employees.

Official sourceNic AldrichJun 25

Ortholine is the market leader in handheld orthopedic technologies.

Official sourceNic AldrichJun 25

The FDA has granted clearance for Ortholine's Lantern ASC system.

Official sourceNic AldrichJun 25

Ortholine's Lantern ASC system is a purpose-built system designed specifically for the Ambulatory Surgery Center (ASC) market.

Official sourceNic AldrichJun 25

Ortholine's technology is designed to be implant-agnostic, working with any implant system regardless of the surgeon's preferred technique or approach.

Official sourceNic AldrichJun 25

Ortholine operates through a distribution model, which creates a challenge in gaining mindshare from sales representatives who may also carry competing products.

Official sourceNic AldrichJun 25

Ortholine's products have been used in over 450,000 procedures globally since the company's inception.

Official sourceNic AldrichJun 25

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