Rachel Carton believes the Federal Trade Commission (FTC) is approximately 10 years behind in regulating the influencer economy, leading to a widespread lack of proper ad disclosures.

Rachel Carton observes that viral TikTok videos of the Dot Cake often use an auditory hook, such as the sound of a spoon scraping the top, to capture viewer attention.

According to a survey by Rachel Carton, consumers are reacting positively to the social media restraint shown by brands like Merit and Fern, who are selective about their presence and influencer colla...

In a survey conducted by Rachel Carton's newsletter, beauty company Merit and fragrance brand Fern were cited by readers as top brands on social media.

Rachel Carton suggests that Dunkin' likely developed its 'bucket of coffee' product with the specific intention of creating content that would be shared on social media.

Rachel Carton asserts that TikTok has created a new content category where users review viral products as a strategy to achieve their own virality.

Rachel Carton states that interest-based algorithms on platforms like TikTok enable users with as few as 500 followers to get a million views on a product review.

The Minnesota-based coffee shop Little Joy has successfully used its own social media channels to build a loyal customer base, effectively acting as its own influencer.

Chili's has credited its Triple Dipper product in earnings calls for significantly changing its business, driven by customers posting about it on social media.