Bugatti has opened a dedicated sub-office to manage commissions for one-off and limited-run custom vehicles.

Rolls-Royce is nearly doubling the size of its production facility in Goodwood.

For brands like Lamborghini, there is a secondary market risk for owners of extremely customized supercars, as their unique taste may not appeal to other buyers and could negatively affect resale valu...

Brett Berk believes the Lucid Gravity SUV has not significantly improved Lucid's sales performance.

Lamborghini's stated goal for its New York brand center was to increase the level of customization on vehicles by 50%.

Jaguar's strategic shift to becoming an all-electric brand was planned approximately 5 to 7 years ago.

Jaguar lacks the financial resources to easily pivot away from its all-electric strategy if it falters.

AARP previously operated an online magazine called The Arrow, which was aimed at Gen X men.

On auction sites like Bring a Trailer, collector cars with colors that are characteristic of their manufacturing era are often the most valuable.

The new vehicle platforms developed for Jaguar's all-electric lineup cannot accommodate internal combustion engines.

Brett Berk believes the styling of Jaguar's upcoming electric sedan will be controversial, with some angles looking elegant and others, particularly the front and rear, appearing unresolved.

Despite nearly doubling the size of its Goodwood facility, Rolls-Royce does not plan to significantly increase its annual vehicle production volume.

Brett Berk expects Jaguar will release an electric SUV relatively quickly after its new electric sedan.

According to color analysts at PPG and Pantone, the current rise in popularity of purple for car colors is linked to a cultural interest in space.

Ultra-luxury automakers are focusing on extreme customization to increase revenue from their existing client base, as they do not anticipate enormous growth in the number of ultra-high-net-worth indiv...

Ultra-luxury automakers like Rolls-Royce, Bugatti, Lamborghini, Ferrari, and Aston Martin have made extreme vehicle customization a core part of their business strategy.

Aston Martin, Ferrari, Rolls-Royce, and Lamborghini are opening brand centers in major cities like New York to cater to their top clients.

According to Bloomberg analyst Michael Dean, profit margins on vehicle customization options for ultra-luxury automakers can be 50% or higher.

Customers commissioning one-off vehicles from brands like Ferrari or Rolls-Royce are buying access to company designers and executives, not just a unique car.

The primary purpose of Rolls-Royce's Goodwood facility expansion is to increase its capacity for bespoke vehicle customization.