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Automotive Journalist Brett Berk | Bloomberg Hot Pursuit!, Sonic AI
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Automotive Journalist Brett Berk | Bloomberg Hot Pursuit!
Bloomberg Hot Pursuit!
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May 15, 2026
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50:47
Interview
Automotive Journalist Brett Berk | Bloomberg Hot Pursuit!
From
Bloomberg Hot Pursuit!
Hannah Elliott
(Supercar reviewer, Bloomberg)
•
Matt Miller
(Host)
•
Brett Berk
(Automotive Journalist)
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Executive Summary
Ultra-luxury automakers are shifting focus from increasing production volume to maximizing revenue from existing clients through extreme, high-margin bespoke customization.
This trend is driven by wealthy clients seeking exclusivity, direct access to brand designers and executives, and the experience of co-creating a unique vehicle.
The collector car market is experiencing a generational shift, with declining interest in pre-war cars and a rising focus on "modern classics" from the 1970s, '80s, and '90s.
Highly personalized vehicles pose a significant secondary market risk, as unique and extreme taste-driven specifications can make them difficult to resell, potentially impacting their value as an asset.
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The Business of Bespoke
The Psychology of the Ultra-Wealthy Collector
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Processed May 15, 2026
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