Smile House is working with a hedge fund that gives its employees a day off to undergo a two-hour deep dive diagnostic program at their clinic.

According to Cody, insurance companies in the U.S. often cover symptom management tools like CPAP machines for sleep apnea but do not cover treatments that address the root cause of the problem.

Cody's previous company, a D2C brand called Twice, operated on a now-unviable business model that prioritized top-line revenue growth over profitability.