The operational complexity of the ski resort business means there is no single "plug and play" software solution that can manage the entire business off the shelf.

The Snow Cloud platform enables Jackson Hole Mountain Resort guests to make purchases on a mobile phone and allows staff to process sales anywhere without being tied to a fixed point-of-sale PC.

Jackson Hole Mountain Resort justified its capital expenditure on new technology by anticipating a return on investment from an improved guest experience, which is expected to increase customer retention.