Lalit Keshare believes AI has dramatically lowered the barrier to creating a startup, enabling one person to accomplish what previously required a team of 10-15 people.

Lalit Keshare personally uses the Groww app for more than two hours per day.

Groww pivoted to offering zero-commission direct mutual funds in response to demand from its most vocal and engaged customers.

Groww made an early strategic decision to operate exclusively in regulated financial markets, requiring the company to obtain all necessary licenses.

Groww is the largest retail investment brokerage in India.

Groww achieved product-market fit within 10-15 days of its May 2017 relaunch, as evidenced by immediate organic customer growth.

Groww operated as a zero-revenue company for its first four years.

Groww's current product, which launched in May 2017, was designed around the principles of broad selection and transparency, inspired by Flipkart.

Even at its current scale, the majority of Groww's customer growth is organic and driven by word-of-mouth referrals.

Groww's monetization was enabled by introducing stock trading on its platform, a feature that was highly requested by its users.

Groww is currently focused on expanding into wealth management to serve its maturing and increasingly affluent user base.

In 2016, India had a population of over one billion people but fewer than 20 million investors.

Groww's initial product idea, a robo-advisor modeled after US companies like Wealthfront and Betterment, failed to gain traction.

In its first month after the May 2017 launch, Groww acquired 600 customers, significantly exceeding its internal goal of 100.