Sharon Price-John's core strategy for Build-A-Bear was to pivot the company's identity from a mall-based retailer to an intellectual property company with a vertical retail component.

In her first year as CEO, Sharon Price-John led Build-A-Bear to profitability, reversing a $49 million loss from the prior year.

Sharon Price-John's turnaround framework, called "SDSS," prioritizes eliminating unprofitable activities ("Stop Doing Stupid Stuff") before launching new initiatives.

Build-A-Bear's valuation multiple has expanded because investors are no longer valuing it solely as a mall-based retailer.

The number one reason for a customer's first visit to Build-A-Bear is for a birthday.

Build-A-Bear's "Pay Your Age Day" promotion was so popular that it caused malls in the U.K. to shut down due to overwhelming crowds.

Build-A-Bear maintains licensing partnerships with major entertainment companies including Warner, Disney, Sanrio, and Pokemon.

Under CEO Brian Goldner's leadership, Hasbro strategically repositioned itself from a toy manufacturer to an intellectual property company.

Teens and adults now account for 40% of Build-A-Bear's sales.

Build-A-Bear has achieved four consecutive years of record-breaking revenue.

Prior to 2013, Build-A-Bear's business was contracting due to its over-reliance on a mall-based growth strategy and its failure to participate in the digital economy.

During the COVID-19 retail shutdown, Build-A-Bear focused on implementing its backlog of e-commerce and omni-channel initiatives to unlock new value.

Build-A-Bear has over 90% brand awareness among consumers.

Build-A-Bear was founded by Maxine Clark in 1997.

Build-A-Bear has developed its own intellectual property, including "Honey Girls," which became a film with Sony Pictures, and "Merry Mission," which was made into an animated film.