▶Bryn Putnam's company, Mirror, was acquired by Lululemon for approximately $500 million in March 2020, less than two years after its launch.Apr 2026
▶Putnam's product development strategy, used for both Mirror and her new company Bored, involves building proprietary software and intellectual property on top of commodity hardware to de-risk execution and manage costs.Apr 2026
▶Following the Lululemon acquisition, the Mirror business was ultimately sold to Peloton, the original hardware is no longer sold, and existing devices now stream Peloton content.Apr 2026
▶Putnam's new company, Bored, has developed a touchscreen console that uses a custom software stack and embedded AI to recognize unique physical game pieces without electronics in them.Apr 2026
▶While the sale of Mirror to Lululemon for $500 million was a significant financial success, the subsequent sale to Peloton and discontinuation of the product line represents a failure to sustain the original vision and business.Apr 2026
▶Putnam expresses pride in the original Mirror product and its rapid success, but also criticizes the degradation of the user experience under Peloton's ownership, where landscape-oriented content is streamed to portrait-oriented hardware.Apr 2026
▶Putnam's entrepreneurial journey includes both the successful launch and high-value exit of Mirror, as well as the closure of her brick-and-mortar HIIT studios which operated for 10 years before shutting down during the COVID-19 pandemic.Apr 2026
▶Putnam's fundraising approach has evolved from using a non-functional 'smoke and mirrors' prototype to secure Mirror's seed round, to leveraging her past success to raise a $15 million seed round for Bored from her previous investors.Apr 2026
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