Keep pulling the thread on Bryn Putnam.
Bryn Putnam's previous company, Mirror, was acquired by Lululemon for approximately $500 million.
Lululemon ultimately sold the Mirror business to Peloton, and the original hardware product is no longer sold.
Bryn Putnam's new company, Bored, has developed a 24-inch touchscreen console that can recognize unique physical game pieces, tracking their identity, location, and movement in real-time.
The physical game pieces for the Bored console do not contain electronics, instead using a unique pattern of capacitive material on their base for the touchscreen to recognize.
Bored uses a custom software stack with embedded AI running locally on its device to process raw touch sensor data and identify game pieces and their actions.
Bored developed its own proprietary machine learning models and training pipelines to enable its hardware to recognize physical game pieces.
Bryn Putnam started her first fitness studio using $15,000 in personal savings from her career as a professional dancer.
The company Mirror was sold to Lululemon in March 2020, less than two years after its launch in September 2018.
Bryn Putnam's product strategy for Mirror involved building a unique software experience and intellectual property on top of commodity hardware to de-risk execution.
Mirror raised its initial funding in the fall of 2016 and subsequently took approximately two years to develop and launch its product.
The initial prototype for Mirror used to raise seed funding was a non-functional "smoke and mirrors" display designed to demonstrate the user experience rather than the technology.
Following Peloton's acquisition of the Mirror business, existing Mirror device owners now receive Peloton's fitness content streamed to their hardware.