The Department of Defense's software acquisition process, which can involve 20-month prototyping efforts followed by a year-long transition, is far too slow compared to commercial software development.

The military logistics sector previously lacked focus from major technology companies, creating a market opportunity for new startups like Rune.

The logistics systems used by the US military during the Global War on Terrorism (GWOT) are insufficient for a conflict with a peer or near-peer adversary.