Bryant Cho, in addition to being CTO at Webflow, also led the company's marketing teams and started its sales teams.

Bryant Cho's new startup, Ploy, is part of the current Y Combinator batch.

Bryant Cho predicts that the future business landscape will consist of many more small businesses rather than being dominated by massive companies.

The "Ploy Slurper" is a deterministic system that ingests an existing website to create a complete design system and all its corresponding components.

Ploy can analyze a URL from the Wayback Machine to understand a business's context and automatically redesign its website for the modern era.

Ploy is a website platform that also functions as a marketing platform designed to help businesses get discovered by AI search tools like ChatGPT, Perplexity, and Claude.

Ploy's platform runs nightly analyses of a user's traffic, Google Search Console data, and sales pipeline to provide automated marketing and sales suggestions.

Webflow's initial target market was a niche persona of approximately 50,000 freelance web designers, whereas Ploy is targeting a market of tens of millions of people.

Ploy integrates with approximately 50 different tools, including codebases, Figma, analytics platforms, CRMs, and spreadsheets.

Ploy is building its internal go-to-market operations to be highly automated, with processes like call transcription into CRM, automatic proposal drafting, and scheduled email follow-ups.

Ploy has created a proprietary library of 3,500 prompts for web design which the platform uses for inspiration when generating websites.

Ploy spent approximately $750,000 worth of tokens to create its "Ploy Slurper" technology.

Ploy is developing the capability for AI agents, such as Anthropic's Claude, to use its platform to build websites.

Ploy plans to implement a Command Line Interface (CLI) with skills to allow AI agents to interact with its platform, rather than using an MCP.

Ploy has embedded knowledge and prompts for creating videos using models like Google Veo.

Bryant Cho believes software engineers are a difficult customer segment to sell to because they frequently switch tools.

Approximately 12% of the current Y Combinator batch is using Ploy.