Procter & Gamble developed Tide Pods after customer interviews revealed that consumers found liquid detergent inconvenient.

Lyssen Labs' competitive moats include network effects on its participant panel, a data moat from its interview volume, and product stickiness.

Lyssen Labs plans to launch a simulation feature in a couple of months that will predict how customers will answer future questions.

Manscaped changed its Super Bowl advertisement based on insights generated by the Lyssen Labs platform.

In an internal test, Lyssen Labs' simulation model correctly identified a more successful conference talk title, while ChatGPT selected the less successful one.

Some Lyssen Labs customers are creating agentic workflows that connect churn interview insights to a coding agent to automatically fix identified bugs.

Lyssen Labs is developing a "human API" that will allow other AI agents to query the preferences of a user base to inform decisions.

Lyssen Labs' simulation technology can achieve 95% accuracy in predicting how an individual will answer certain questions after an initial one-hour interview.

The core customer segment for Sweetgreen, which drives 80% of its revenue, consists of daily users who are typically urban, high-income, female, and knowledgeable about seed oils.

Lyssen Labs' long-term goal is to build an audience of 1 billion people for its research platform.

Chubbies used insights from Lyssen Labs to identify a shirt material that was uncomfortable due to its interaction with chest hair, leading to a product change.

Lyssen Labs found that interview data is the most effective dataset for training its simulation models, outperforming credit card spending and other behavioral data.

Procter & Gamble is a major customer of Lyssen Labs, using the platform for market research when launching products in new markets.

Lyssen Labs has observed that advertisements eliciting enthusiastic reactions during video interviews subsequently perform better in performance marketing on platforms like Meta and LinkedIn.

Lyssen Labs has a Multi-turn Conversation Protocol (MCP) that allows users to connect its platform to models like Claude to run ideation loops for marketing concepts.

Lyssen Labs has found that people are more honest when being interviewed by an AI because it is perceived as a non-judgmental entity.

Bain & Company uses the Lyssen Labs platform to accelerate its traditional market research processes.

Alfred Wahlforss predicts that the margins of traditional consulting firms will drop as AI agents help solve problems they currently address.

Lyssen Labs improved its internal interview quality evaluation score from 20% to 85% before creating a more advanced evaluation metric that reset its score to 20%.

Lyssen Labs has access to an audience of 30 million participants for its research interviews.