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Knowing What Your Customers Want, All the Time: Listen Labs' Alfred Wahlforss, Sonic AI
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Knowing What Your Customers Want, All the Time: Listen Labs' Alfred Wahlforss
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Jun 2, 2026
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41:29
Interview
Knowing What Your Customers Want, All the Time: Listen Labs' Alfred Wahlforss
From
Traded
Sonja Dsilva
(Host)
•
Konstantin Sidorov
(Host)
•
Alfred Wahlforss
(Founder and CEO, Lyssen Labs)
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Executive Summary
Lyssen Labs is an AI-first customer research platform that has achieved significant traction, serving 20% of the Fortune 500 within a year of launch by conducting thousands of AI-led voice and video interviews simultaneously.
The platform provides deeper, more reliable insights than traditional surveys by analyzing emotional cues during video interviews and has found people are more honest with a non-judgmental AI.
Lyssen Labs is evolving from data collection to prediction, developing a simulation feature trained on over one million interviews that can forecast customer responses with up to 95% accuracy.
The company is building defensible moats through network effects on its 30-million-participant panel, a proprietary data loop for its simulation models, and by embedding expert research methodologies into its AI.
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