Keep pulling the thread on New York Knicks.
Fanatics is set to become the official distributor for FIFA's sticker album starting in 2031, replacing Panini America.
The "black one of one" Lionel Messi sticker from the World Cup four years ago sold for over $100,000.
Panini America has already distributed twice the volume of World Cup sticker collections into the U.S. market compared to the previous World Cup.
The New York Knicks are considered a signature franchise and one of the most valuable in the NBA.
The New York Knicks became the top-selling championship team for merchandise on the Fanatics platform.
The NBA has had eight different champions in the last eight years, indicating a lack of a dominant dynasty.
Randall Williams predicts the next true global superstar in the NBA will be an international player like Victor Wembanyama or Luka Dončić.
For the U.S. market, Panini has introduced rare color parallel versions of its World Cup stickers, including a "black one of one" for each player.
Panini America has given away as many as 8 million free World Cup sticker albums in the U.S. through various promotions.
Shawn Johnson East and her husband, Andrew East, run a media network and production company called Family Made.
Shawn Johnson East and Andrew East are investors in the National Women's Soccer League team Angel City FC.
Shawn Johnson East and her husband have invested in multiple sports teams, with a focus on female-based teams.