Keep pulling the thread on Michael Dean.
Hyundai is investing a multi-billion dollar sum to establish truck production in the United States.
Ferrari plans to debut its first all-electric car, reportedly named "Luce," later this spring.
Ferrari plans to produce a limited edition of 799 units of its upcoming F80 model, priced at 3.6 million euros each.
In 2023, Ferrari became the most valuable European car company, at one point reaching double the valuation of Volkswagen despite producing only 14,000 cars compared to Volkswagen's nearly 10 million.
Michael Dean predicts that ultra-luxury automakers will increase profitability and valuations by 2030 by focusing on limited editions, personalization, and pricing power rather than volume growth.
Sales of English luxury car brands, such as Aston Martin and Bentley, in China have fallen from 9,000 units a few years ago to an estimated 4,000 units this year.
The Porsche 911 Turbo S, with a list price of €271,000 in Germany, has a production cost that is significantly less than the €141,000 price premium over the €130,000 base model, making it a highly profitable vehicle.
Demand for ultra-luxury cars in China has halved over the past three to four years.
Michael Dean predicts that if Ferrari prices its first electric vehicle at or above €500,000, the model could be margin-accretive for the company.
Lamborghini has reversed its previous electrification targets and is now delaying the introduction of a fully electric vehicle for as long as possible.
Rolls-Royce has recently walked back its target of becoming a fully electric brand by the end of the decade.
Hyundai plans to enter the U.S. market with pickup trucks and large body-on-frame vehicles.