Keep pulling the thread on Kurt Kane.
Since TruGreen shifted its focus to customer retention, its Net Promoter Score (NPS) has increased by over 20 points.
Since TruGreen shifted its focus to customer retention, its customer retention rate has increased by over 300 basis points.
Over the past two years, TruGreen's employee engagement scores have increased by 20 points.
TruGreen is the largest lawn care company in the United States.
In addition to lawn treatment, TruGreen's services include tree and shrub care, mosquito prevention, and perimeter pest control.
TruGreen is the official lawn care treatment provider for the PGA Tour and Minor League Baseball.
TruGreen's partnerships with the PGA Tour and its sponsored golfers have driven significant improvement in the company's brand health over the past two years.
Kurt Kane took the CEO role at TruGreen because he saw an opportunity to accelerate growth for a brand that had high awareness but was not growing at its full potential.
TruGreen employs multiple agronomists and PhDs to create lawn care product recipes that are customized down to the county level.
Upon becoming CEO, Kurt Kane simplified TruGreen's strategy from approximately 50 different initiatives to a single-page document outlining five strategic pillars.
When Kurt Kane joined TruGreen, the organization was highly siloed, with poor connectivity between its marketing, sales, and operations teams.
Historically, TruGreen's growth strategy was overly focused on new customer acquisition at the expense of retaining existing customers.