Keep pulling the thread on Brian Goldberg.
Mr. Bing Foods claims to be the leading brand of Chili Crisp in the U.S. food service sector.
Mr. Bing Foods is currently operating at an approximate $12 million annual revenue run rate.
Mr. Bing Foods is currently a profitable company.
Prior to the pandemic, Mr. Bing Foods operated pop-ups in corporate cafeterias for companies including Goldman Sachs, Morgan Stanley, Google, and LinkedIn, in partnership with food service providers Compass, Aramark, and Sodexo.
Mr. Bing Foods created its own version of chili crisp with a flavor profile designed to be more versatile for the American market, incorporating Mexican, Korean, and Chinese flavors.
The mention of 'Chili Crisp' on menus nationwide has grown over 700% since the COVID-19 pandemic.
Chili crisp products account for approximately 85% of Mr. Bing Foods' total sales.
The food service channel generates almost 50% of Mr. Bing Foods' total revenue.
Mr. Bing Foods' growth is currently occurring across all its business segments, including food service, retail, and e-commerce.
The fastest-growing product category for Mr. Bing Foods is its 'squeezable' Asian barbecue sauces, which contain about 10% chili crisp bits.
Mr. Bing Foods developed its chili crisp-based barbecue sauce after Topper's Pizza in Wisconsin requested a stickier, more easily applicable version of chili crisp for its pizzas and wings.
The mild version of Mr. Bing Foods' chili crisp accounts for more than half of the company's total chili crisp sales.