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Meesho launched its direct-to-consumer app on July 5, 2021, and it became the number one shopping app on the Android Play Store in India on July 7, 2021.
Since July 7, 2021, Meesho has maintained its position as the number one shopping app on the Android Play Store in India every single day.
In the last 12 months, Meesho had approximately 250 million unique consumers and close to one million sellers on its platform.
Meesho's customers purchase an average of 10 times per year, resulting in approximately 2.5 billion orders annually.
Meesho's unique consumer base is growing at over 30% year-over-year.
After identifying that access to suppliers was the biggest problem for its power users, Meesho launched a new app called Meesho Supply, which experienced product-market fit.
The Meesho Supply app doubled its user base every month for 10 consecutive months with zero marketing spend.
At its peak in 2020, Meesho's social commerce model was powered by 10 million sellers running their own WhatsApp groups to sell products.
The business model of Meesho's social commerce platform was undermined when Jio made cellular data costs in India effectively zero and the COVID-19 pandemic accelerated online shopping adoption.
Within five months of launching its direct-to-consumer app, Meesho grew from 10 million users to 100 million monthly active users (MAU).
Vidit Aatrey predicts that AI will be the primary driver for Meesho to grow its customer base from 250 million to one billion users.
The total number of people buying anything online in India annually is estimated to be between 350 million and 400 million.