▶Both sources emphasize that Beauty Counter's mission extends beyond commerce, focusing on advocating for legislative reform and promoting safer ingredients in the consumer products industry.Apr 2026

▶The company's strategy is consistently described as disruptive, aiming to innovate in both its clean product formulation and its distribution models.Apr 2026

▶Founder Gregg Renfrew is consistently portrayed as the central figure and driving force behind the company's vision, growth, and strategic direction across different eras of the business.Apr 2026

▶The company's retail strategy shows a stark contrast over time: an earlier focus on an ambitious, physical live-streaming studio concept ('Live at Abbot Kinney') is superseded by a complete shutdown and operational reset following foreclosure.Apr 2026

▶The perception of operational scale has shifted dramatically. An earlier view presented a growing company expanding its physical footprint, while the later account reveals the business became burdened with unsustainable multi-million dollar monthly technology costs that necessitated its dismantling.

▶The company's financial health and viability are presented with opposing narratives. The earlier source depicts a thriving, valuable company, while the later source details its complete financial collapse, foreclosure, and failure under private equity leadership.Apr 2026

▶The brand's identity has fundamentally changed. The established 'Beauty Counter' brand, discussed in the earlier source, was intentionally abandoned post-foreclosure for the new name 'Counter' to be more modern and inclusive.Apr 2026