Lexicon Branding's research into AI perceptions found that developers are overwhelmingly positive about its future, whereas consumers are more skeptical and worried about job displacement.

The AI IDE product now known as Windsurf was previously named Codium.

Lexicon Branding's name generation process involves multiple small teams, with some given disguised briefs (e.g., naming for Apple instead of Microsoft) or abstract briefs (e.g., naming a car instead of software), a method that produces the majority of their successful names.